2008 Saturn Family Photo

2008 Saturn Family Photo

With 2009 just right around the corner, I came across this "family" photo of Saturn's 2008 models. From left-to-right, you can see the '08 Saturn Outlook, Astra 3-door, Aura, Sky, Astra 5-door, and Vue. The models are pictured in front of the brand's recently approved retail facade. Click here for a higher resolution versions of the photo.

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Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."