2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

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Former Chrysler Executives Involved in Bidder Efforts to Save Saturn

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Save Saturn

Last week, Penske Automotive Group disclosed to the media that it had secured former Chrysler President, Tom LaSorda, as an advisor for the deal. Similar news was unveiled yesterday by Telesto Ventures. The investor group has hired a team of advisors which are all, oddly enough, former executives at Chrysler. According to Telesto's CEO, John Pappanastos, "The Saturn brand has the opportunity to serve a significant role in transforming the auto industry. We have carefully selected a team of proven innovators who not only bring powerful thinking to the table, but also the critical execution skills that have enabled us to make significant progress in such a short amount of time."