2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

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GM COO Fritz Henderson: We are Still "Evaluating Our Options," No Decision Yet on Saturn

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Now that General Motors has secured emergency financing via a loan from the U.S. Treasury, the company is putting its "complete focus" on meeting the requirements of the loan and developing a plan by the end of March that proves to the Government that it can evolve into a viable company, according to a story published Friday in Automotive News. The publication quoted GM COO Fritz Henderson as saying the company has still not made any decisions about Saturn, and that GM is still "evaluating our options."