2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup


SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

The contents found on this page were last updated on September 27, 2009.

Random Article from the SaturnFans.com Archives

GM: "We are Completely Behind Saturn"


Sharon Terlep from the Dow Jones by way of CNN/Money: General Motors sales chief Mark LaNeve on Monday played down speculation the auto maker will kill its Saturn brand, saying GM is instead focused on finding a new business model for the money-losing lineup. "We have a very successful consumer brand with Saturn. We need to find the right business model," said LaNeve, adding that the company has received hundreds of letters from Saturn customers supporting the brand.