2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

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Two SaturnFans.com Members are Among 20 Finalists Selected in Saturn "Kiss My Astra" Photo Contest

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Kiss My Astra

I received a couple of emails this weekend that made me very proud: two SaturnFans.com members' photos, spencerb's wedding picture and kpauley's donkey picture, were selected as finalists in Saturn's "Kiss My Astra" photo contest. Congratulations to both of them! The winner will receive a brand new Astra!! You can help choose the winner by casting your vote for your favorite photo at SaturnKissMyAstra.com. "Simply click on the images to see the entries and vote for your favorite," Saturn says on it's website. Voting ends September 28th.