2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

Tags:

SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

The contents found on this page were last updated on September 27, 2009.

Random Article from the SaturnFans.com Archives

First Look: Tempted by the New-for-2010 Pearl White 33 MPG Saturn Aura

2010 Saturn Aura Painted White Diamond Tricoat

I've been a fan of pearl colored Saturns since the debut of the 1994 SL2 Homecoming Edition. Up until last year when White Diamond Tricoat was offered as regular option on the 2008 Saturn Outlook, the multi-layer color was limited to special edition or commemorative models. Later this year, Saturn will expand the availability of pearl white to its four-door Aura midsize car, according to a 2010 Ordering Guide obtained by SaturnFans.com.