2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

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Breaking News: Saturn to be Spun Off from General Motors, Brand to Return to Its Roots as a Different Kind of Car Company

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Hot on the heels of Rick Wagoner's announcement yesterday evening that Saturn faces an uncertain future at General Motors, comes news that plans have already been set in motion to separate the import-fighting brand from the faltering auto giant. The resulting entity will be a new, independent car company that's able to source cars from other automakers built to Saturn's specifications.