2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup


SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

The contents found on this page were last updated on September 27, 2009.

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Saturn to Offer Cashback Bonus in Addition to Special Employee Pricing on Remaining 2008 Vehicles

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Yesterday General Motors announced its "GM 100th Anniversary Sales Event," offering customers employee pricing on virtually its entire lineup of in stock and remaining 2008 model year vehicles - including Saturns. The sale will run from August 20 through September 2, 2008. In addition to the special pricing, sources tell SaturnFans.com that Saturn plans to offer cashback bonus incentives on top of the discounted employee pricing.