2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

Tags:

SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

The contents found on this page were last updated on September 27, 2009.

Random Article from the SaturnFans.com Archives

What Car Brands Can Learn from Saturn

Tags:

Kevin Smith from Automotive News: In a few weeks we will learn the fate of Saturn. A number of options are on the table, but it is clear that Saturn no longer is part of General Motors' long-term future. How did a business-school case study, and a rare moment of GM brilliance, fall so far so fast? While Saturn has lost its place in GM's orbit, it still points the way car companies and many other brands need to go in these challenging times.