2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.
The contents found on this page were last updated on September 27, 2009.
Random Article from the SaturnFans.com Archives
Canada's Globe and Mail newspaper recently published some interesting statistics about the folks who are buying 2008 Saturn Astras. The data comes courtesy of the Power Information Network. Its not clear whether this information represents both U.S. and Canadian Astra owners – or just Canadian buyers – but its insightful nonetheless.