2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

The contents found on this page were last updated on September 27, 2009.

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Saturn and Bon Jovi are promoting a sweepstakes celebrating the 25th Anniversary of Bon Jovi. One winner will be chosen at random to receive a 2008 Saturn "Bon Jovi Special Edition" Outlook worth $54,945, along with Bon Jovi merchandise, including autographed Floyd Rose Guitar, past Concert Posters and Gold Plated LP's, and a selection of Bon Jovi Memorabilia and other Saturn goodies. The approximate retail value of merchandise is $2,959, bringing the grand total of the prize to be more than $57,000! So what are you waiting for? Head on over to ImSaturn to complete and submit the official entry form. All entries must be received by 11:59pm ET on September 15, 2008.