2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.
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From MikeNW: I presently own a 1997 Saturn SL. I bought it new on July 7, 1997 with 7 miles from Saturn of Escondido, California. At the time, I wanted a small car with air conditioning that could hold my bicycle. After looking at Hondas and Fords, I found the Saturn. But I wasn't a big fan of Saturns back then.