2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

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Saturn of Tallahassee Files Lawsuit Against GM

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Bob Sura (NBA Photo)

On Friday, May 15th, Saturn of Tallahassee, co-owned by former Detroit Piston player Bob Sura, filed a lawsuit in the U.S. District Court of Florida against General Motors. According to the lawsuit, GM's decision to sell Saturn has both robbed the dealership of sales and violated their franchise agreement. Sales at Saturn of Tallahassee have dropped drastically over the past months. Their first quarter sales plunged 72 percent from just a year ago.