2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.
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Hello fellow Saturn enthusiasts! I am a 20 year old Saturn sales consultant. While I've have only worked for my Saturn retailer for 2 years, I have enjoyed a close love affair with this breakthrough brand since 1990. My sister took a chance on Saturn with her first car, a Blue 1991 SL2 and fell in love immediately.