2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.
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In this video clip, the Astra's chief designer, Friedhelm Enlger, talks about the all-new compact Saturn and shares some insight into what a few of the goals were for the car from a design and styling perspective. While the Astra was designed in Germany, Saturn reports that Enlger has moved from Europe to a General Motors Design Center in China where he is leading a team of folks working on next-generation vehicles.