2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

The contents found on this page were last updated on September 27, 2009.

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2009 Saturn Sky Brochure

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Saturn asks potential customers to among other things, "Rethink Adrenaline," on the pages of the '09 Sky brochure. "It's high performance and high style without the high price," writes Saturn. "With an available 260-hp engine, a near 50/50 weight distribution, and a suspension that successfully balances handling and comfort, this head-turner is ready for anyone who wants to have fun and let the sun to shine in."