2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

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Michigan Saturn Retailers Remain Hopeful as GM Charts Changes

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West Michigan television station WZZV Channel 13 spoke to Ron Macearn, General Manager of the Suburban Collection, owner of all the Saturn retail facilities in Michigan, about General Motors' to plans to possibly sell or close the once independent Saturn brand. WZZM 13 News reports that Macean told the station that they find the development "very disappointing. It's a very successful brand for us and we remain optimistic."