2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

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The CV1 - so named because it was Saturn's first real concept vehicle - explored new vehicle packaging and design features, many of which would end up playing an important role as Saturn grew its product lineup. Notable features found on the CV1 that eventually made it into production on other Saturn vehicles were the center-mounted instrument cluster (Ion), continuously variable transmission (Ion and Vue), flat-folding passenger seat (Vue), all-wheel-drive (Vue and Outlook), and LED tail-lights (Aura).