2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

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Rumor Mill: Progress Being Made on Saturn Spin-Off, Sources Say We Will be "Excited"

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SaturnFans.com hears that progress is being made in Saturn's attempt to spin itself off from General Motors. The customer-friendly brand is reportedly moving quickly to determine a viable, long-term business plan for the future - and to return to its roots as a "different kind of car company." While nothing official has been released by the company, word on the street is that the things are moving forward.