2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

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Lutz: Possible Phaseout of Saturn in the Works Well Before Congressional Review

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Detroit Free Press columnist Tom Walsh: Even the possible phaseout of GM's Saturn division, Lutz said, was in the works well before Congress demanded that GM produce a so-called viability plan by December 2 to show it can become self-sufficient and pay back its loans. Saturn has its best-reviewed product lineup in years, including the Aura sedan.