2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

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Saturn Fans Rally to Save Brand with Petition to GM

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Scott Evans from Motor Trend: When General Motors' long-term viability plan became public last week, fans of Saab, Pontiac and Saturn were a bit riled. They had good reason. GM's plan called for the company to sell Saab, drastically cut Pontiac's line-up and "accelerate discussions with the Saturn retailers, consistent with their unique relationship, to explore alternatives for the Saturn brand."