2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

Tags:

SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue. Each of the vehicles is now available with new limited-configuration trim levels. This should help the company reduce the overall number of orderable vehicle configurations and increase the likelihood that customers find the car they're looking for on retailer lots. In addition, this strategy will likely enable Saturn to simplify its ordering processes, reduce manufacturing costs, and keep the most popularly equipped models in stock.

The contents found on this page were last updated on September 27, 2009.

Random Article from the SaturnFans.com Archives

It’s Official: Saturn to Cease Operations in Canada

Earlier today Stew Low, a spokesman for General Motors, officially announced what had been expected for some time: Saturn will cease its operations in Canada on or before December 31, 2009. According to Low, the decision to shutdown operations was jointly made by General Motors and Penske officials after thoroughly analyzing the brand's Canadian business model.