Announcements

SaturnFans.com Saturn Photo Contest Relaunched

SaturnFans.com's Top 100 Saturns of All Time

In commemoration of General Motors' 100th anniversary, SaturnFans.com is celebrating the best Saturns ever made: your cars. After a slow start earlier this summer, I'm relaunching the SaturnFans.com Saturn Photo Contest.

Happy Labor Day

Happy Labor Day! SaturnFans.com is out enjoying this last day of the last three-day weekend of the summer - we hope you are too! Whether you are going to a barbecue, driving back from the beach, or (gasp!) going to work... whatever your plans are, make the best of them and be safe.

Lightning Strikes SaturnFans.com World Headquarters

A fast-moving, severe thunderstorm wreaked havoc on the SaturnFans.com headquarters this past Saturday evening when lightning struck our home. We're finally back online, and things are beginning to return to normal. I'm just now catching up on forum posts, reading email, and gearing up to restart posting daily Saturn news updates.

SaturnFans.com Restored

SaturnFans.com is back online! I apologize for the overnight outage. Sometime late yesterday evening a catastrophic error caused the server to crash, which in turn corrupted a number of the databases that support the site.

Happy 4th of July!

Saturn Homecoming Opening

SaturnFans.com wishes you and your family a happy Fourth of July! Wherever your plans take you on this Independence Day weekend: buckle up, be safe, and please don't drink and drive. After the fireworks are over, come back inside and look for an announcement about a very special SaturnFans.com summertime contest.

Update on the SaturnFans.com Renovation

I'm still in the process of overhauling the entire SaturnFans.com website, but its been two weeks since the preview of the new site was posted, so I thought it was time for another update. A lot of work has been going on daily behind the scenes, as a number of new features are under development in all sections of Saturnalia.

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."