Announcements

Happy Fourth of July 2009

Happy Fourth of July 2009

There are still technically a couple of hours still remaining in July 3rd, but with the sound of fireworks booming somewhere nearby, I thought it would be appropriate to wish everyone at SaturnFans.com a Happy Independence Day a little early.

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Would you like to keep up with the latest Saturn news? You can now receive SaturnFans.com news updates every morning in your email mailbox. Updates will only be distributed if fresh Saturn stories are posted on the main page. Be among the first to read about the latest Saturn news, reviews, and rumors!

200+ Thank Yous for Following SaturnFans.com

Follow SaturnFans.com on Twitter

I'd like to pause for a few moments tonight to thank everyone following SaturnFans.com on Twitter. We just reached another Twitter milestone, as the SaturnFans.com feed recently surpassed 200 followers! If you're not receiving SaturnFans.com's latest Saturn news, reviews, and rumors on Twitter, you can join in here.

Thank You for Helping Save Saturn

Save Saturn

With Friday's announcement of Roger Penske's intent to purchase Saturn from General Motors, I am officially closing the SaturnFans.com "Save Saturn" petition. It worked! Thank you for your help saving Saturn! Whether you just signed the petition, or did more by helping spread the word among friends and family, your efforts paid off.

General Motors, Penske Outline Proposed Deal for Purchase of Saturn

Saturn Logo

General Motors and Penske Automotive Group today confirmed details of a proposed transaction under which Penske would acquire the Saturn brand. If completed, the deal would save more than 350 dealerships and 13,000 jobs at Saturn and its retailers in the United States, and would preserve the customer-focused Saturn brand. The proposed transaction is part of GM's rebuilding efforts outlined in the viability plan that was submitted to the U.S. government earlier this year. Under the terms in the memorandum of understanding, Penske would obtain the rights to the brand as well as certain other Saturn assets.

Happy Memorial Day 2009

Saturn Homecoming Opening

SaturnFans.com wishes you a happy and safe Memorial Day. Whether you're heading off to a barbecue, hanging out with some friends, or watching the rain-delayed Coca-Cola 600 later today... buckle up, drive safe, and please don't drink and drive. Whatever your plans are don't forget to pause for a moment or two to pay your respects to everyone who has given their lives for your freedom. Remember those who are away from home serving in the United States Armed Forces, think about their families, and all military retirees and veterans.

Deal Alert: Zero Percent Financing

2009 Saturn Aura XR

Saturn just announced that it's offering zero percent financing on 2008 Astra and 2008-09 Aura models, including hybrids, for 72 months. Zero percent financing for 60 months is also available for the 2009 Vue and Outlook crossovers. This is a Memorial Day sale as the deal expires this Tuesday, May 26th.

Details of a 5th Bidder Emerges, Intention is to Make Saturn a Different Kind of "Green" Car Company

PHEV

This morning an article in the Detroit News stated that "General Motors was preparing Monday to submit term sheets to about 12 potential buyers of the endangered Saturn brand." Included in the terms is speculated to be the asking price and a list of assets accompanying the sale.

Confirmed: GM Plans to Sell Saturn

GM Renaissance Center

In a news brief today, GM confirmed that there a several buyers interested in purchasing Saturn. While no specific names were mentioned, the company anticipates a sale to be made by the end of the year. The company advising the sale of the brand is S.J. Girsky & Co. Speculations abound as to which parties are interested in purchasing the brand. Last month, Black Oak Partners, based in Oklahoma City, confirmed it's interest in purchasing the brand. Rumors speculate throughout the media that the company is also looking for potential buyers in foreign markets such as China and India. Both countries are eager to gain market share in the United Sates.

Back on Task

Because of some things going on at work, SaturnFans.com has been on "cruise control" more often than not since late December. I've spent a lot of long days and too many weekends away from my family and this website, but things are finally wrapping up and should be finished by the end of this week. With life returning to "normal," I'll once again have the time to post daily updates about the topic I love to talk about the most: Saturn.

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."