Thank You for Participating in SaturnFans.com's 2012 Saturn Reunion, Should We Do this Again Sometime?

For the past 24 hours we've spent some time looking back at what made Saturn, well Saturn. I had fun posting articles throughout the day, although to be honest, some were pre-loaded into the SaturnFans.com CMS last night and auto-published while I was at work. Thankfully, everything seemed to go off without a hitch and I picked up where I left off when I got home tonight. I really enjoyed this trip down memory lane. It was great to have an opportunity to catch up with everybody in the forums, in the chat room, and on email. My inbox is overflowing right now, so if I haven't responded to your message yet I will over the next couple of days. Right now, I'm going to go get some rest.

But, before I go, I wanted to ask: Should we do this again sometime?

Please post your thoughts in the comments section below. As always, I look forward to reading them. Thanks again for your support and participation.

Good night!

Many thanks to "tlwylie" for posting the photo above in the SaturnFans.com Photo Gallery earlier today! Incredible picture! Thank you!!

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."