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NJ Retailer Temporarily Allowed to Sell Saturns Alongside Another Brand

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Saturn of Denville, New Jersey

Last September, Stuart Lasser, owner of the Saturn of Danville in New Jersey, submitted an application to Saturn asking for permission to sell Kias in his 15,000-foot-square lot. The troubled economy coupled with GM’s financial woes has caused sales at the dealership to plummet. By adding Kia to his product lineup, Lasser hoped to compensate for the lack of revenue.