SaturnFans.com is Now on Facebook

SaturnFans.com is Now on Facebook

With General Motors' unfortunate decision to shutdown Saturn, the need for venues that enable owners and fans to communicate is greater than ever. In an effort to foster that communication across as many mediums as possible, SaturnFans.com can be followed via Twitter, RSS, ImSaturn, and now there's a fan page on Facebook. It's another place for Saturn owners — past and present — to socialize, share experiences, and offer support to each other in the wake of Saturn's untimely closing.

Become a fan of SaturnFans.com on Facebook today. Thanks!

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."