Saturn News Alerts From GMbeat.com

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I used to spend hours researching, writing, and posting stories about Saturn at SaturnFans.com. Since Saturn's untimely closing, Saturn-related news stories are few and far between, but every so often Saturn is still referenced in a news article. As a result, I've built a feed that funnels Saturn stories from my GM Beat Saturn channel, directly into the General Saturn Discussion forum. If any of the articles are of particular interest, such as a recall alert, I'll be sure to also post them right here on the main SaturnFans home page too. I think you'll be surprised how often Saturn turns up in the news... I sure was. Enjoy!

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."