Aerial Coverage of the 2012 Saturn Reunion Provided by a Stuffed Replica of the Saturn Lightship Blimp?

Circling high above SaturnFans.com World Headquarters (that is, my desk) is a stuffed replica of the Saturn Lightship. If it was a little bit larger (this plush blimp is only about 5 inches long) and able to fly through the air (it just hangs from a ceiling fan fixture by a piece of string) it might be able to provide a live video feed of me sitting in front of my PC feverishly typing Saturn updates for the next 24 hours. But, alas, you'll have to make due with text- and image-based updates to the SaturnFans.com home page this year. Maybe next time.

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Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.