Advertising

Two-Minute Saturn and Chevrolet Ads to Air on New 'Planet Green' Network

Last week, General Motors and Discovery Communications unveiled a multifaceted GM advertising sponsorship of Planet Green, the first and only 24-hour eco-lifestyle network coming to 50 million homes beginning June 4.

Vue, Aura Saturn Ads on Yahoo Homepage

Vue, Aura Saturn Ads on Yahoo Homepage

At least twice in the past month, Saturn has "taken over" the front page of Yahoo to promote their new Vue sport-utility and Aura midsize sedan. The picture above is a frame from one of those animated ads – the Vue 'Be Safe, Feel Safe' ad in particular – featured as part of the blitz.

GM Indicates it Will Increase Ad Spending to Boost Awareness of Saturn Models

Automotive News reports that Troy Clarke, president of General Motors NA, recognizes and understands that there's an awareness issue with its Saturn brand. Despite having the freshest lineup in the business, GM has found that most folks who are in the market for a new car don't realize Saturn has completely overhauled its entire lineup.

Saturn Hopes to Score Big at the Summer Box Office

Advertising Age reports that Saturn plans to advertise at movie theaters this summer, promoting its Vue sport-utility and Aura midsize sedan. "What's the big draw of the big screen?" asks AdAge. "A captive younger audience."

New Saturn Ads Try To Turn The Page on Riney

With Saturn's new advertising campaign well underway, Business Week's David Kiley blogs about his recent article about Saturn's latest marketing direction.

To Boost Sales, Saturn Rethinks Itself – Again

Business Week magazine offers an in-depth look at the "rethinking" behind Saturn's new advertising campaign that's set to kick-off later tonight. Look for the new ads to have a more sophisticated flair than in the past, something Saturn hopes will reinforce the fact that its new lineup of smart, chic cars and sport-utilities.

New Saturn Ad Campaign to Debut Monday

Saturn will be launching its next television ad campaign on Monday, according to a post on Saturn's social networking site, ImSaturn.com. The new spot will feature the all-new 2008 Vue sport-utility.

New Saturn Advertising Campaign to Highlight Aura, Outlook, and Vue Models

From MotorTrend.com: GM's Saturn car division is launching an all-new advertising campaign that it hopes will help give the brand a much-needed boost, reports Automotive News. The campaign, which set to debut in late April, will highlight the Aura, Outlook and Vue models and has been designed to help establish a more focused marketing vision for the brand.

Random Article from the SaturnFans.com Archives

Outlook Wallpaper

Outlook Wallpaper

This downloadable photo of the Saturn Outlook was featured in the brand's Yahoo ad last week. Save it to your desktop and use it as wallpaper on your PC.