Advertising

Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.

GM "100th Anniversary" Employee Pricing Commercial Features Real Saturn, GM Workers

GM 100th Anniversary Employee Pricing Ad

General Motors featured real workers in the "GM 100th Anniversary" employee pricing ads that have been airing on network and cable television channels for the past week. Among the employees featured in the commercial are a handful of current and former Saturn folks, although not positioned where you might expect them to be.

Saturn "Rethink MPG" Ad Airs During the Olympics

General Motors has been a big sponsor of the 2008 Summer Olympic Games on NBC. There have been number of different GM ads being shown every night, including the critically-acclaimed 'Beautiful Blue' television spot, but tonight the company aired the 2009 version of Saturn's 'Rethink MPG' commercial just after the Men's 100m dash final.

Video: GM "Beautiful Blue" Olympic Television Ad Features Saturn Sky, Flextreme

If you watched the opening ceremony of the Olympics Friday night, you saw the General Motors television ad that caused quite a stir in the Saturn community over the weekend. The sleek, red Saturn-badged vehicle that flashed across the screen at the end of the commercial had folks asking, "was that a Saturn?" Indeed, it was.

2008 Saturn Vue Hybrid Print Ad

2008 Saturn Vue Hybrid Print Ad

This two-page print ad from the July 2008 issue of 'Southern Living' magazine explains to readers how they can "go green without going broke" in the 2008 Saturn Vue Hybrid... the most affordable hybrid sport-utility.

Flashback Friday: 1993 "Multiply" Newspaper Ad

Flashback Friday: 1993 "Multiply" Newspaper Ad

This folksy Saturn newspaper advertisement was one of many used to promote Saturn's newly expanded 1993 model year lineup of S-Series vehicles. The ad featured many of Saturn's classic advertising elements from that time period, including a catchy headline, a prominent photo, and a few clever sentences written to make the reader feel right at home with Saturn. "Left to their own devices, they've been known to multiply," read the main heading of the text.

Certified Used Saturns to be Advertised on Cars.com

Cars.com announced today an expansion of its certified used-vehicle advertising program through a partnership with Saturn. The web site also announced that Infiniti and Subaru will be participating in the program now as well. In-market car buyers searching Cars.com can now access basic listings for the automakers' complete inventory of certified vehicles available nationwide at local dealerships.

2008 Saturn Outlook Print Ad

2008 Saturn Outlook Print Ad

I don't know when I started receiving "Dwell" magazine, and I don't know why. Neither my wife nor I can recall subscribing to it, but its been showing up in our mailbox every month. I'm guessing it was a gift, but I feel bad for not remembering who might have given me the subscription. Maybe I was on a mailing list and I'm now "test driving" the magazine for free for a few months...

TV Spot: Meet the Outlook, Rethink Saturn

If you haven't seen Saturn's latest commercial for the Outlook crossover utility on television, here it is.

Another New Saturn Ad on Yahoo!

Another New Saturn Ad on Yahoo!

Last week, on June 11th to be more specific, Saturn once again "took over" the front page of Yahoo.com with an impressive, interactive advertisement promoting its 2008 lineup. Saturn's digital ads on Yahoo have evolved over the past few months, and this particular one is the best by far.

Random Article from the SaturnFans.com Archives

Analyst Says Saturn Should Add Microvan to Lineup

Opel Meriva Concept

Jim Hall, managing director of 2953 Analytics, thinks Saturn should add a microvan – similiar to the Opel Meriva concept shown on the right – to its lineup. The Meriva was unveiled at the Geneva Auto Show this year. What do you think? Vote in the poll and then post your thoughts.