In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers.
Chris Chase from CanadianDriver.com: The second-generation S-series was offered in sedan, station wagon and coupe body styles (the second-gen coupe arrived a year later than its sedan and wagon siblings). In 1999, Saturn added a third door to the driver's side of the coupe to allow easier access to the rear seat.
This week's look back in time comes courtesy of the Internet Archive's Way Back Machine. Saturn.com has come a long way since those early days on the Web. Above is a screenshot taken from the owner photo page on Saturn's website circa 1997-98. Back then, the site was primarily split in two parts highlighting different aspects of the company's corporate initiatives and Saturn's 1998 model year cars.
Random Article from the SaturnFans.com Archives
General Motors design chief Ed Welburn told the Detroit Free Press earlier this week that Saturn's Kappa-base roadster will share interior - but not exterior - styling cues with the Curve concept car. The rear-wheel-drive vehicle won't look like the Saturn Sky concept from two years ago either. So what can Saturn fans expect?