1997 Models

Classic Saturn Brochure Covers from 1991-99

In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers.

Owner Story: My Gold 1997 Saturn SL is the "Best Car I Have Ever Owned"

From MikeNW: I presently own a 1997 Saturn SL. I bought it new on July 7, 1997 with 7 miles from Saturn of Escondido, California. At the time, I wanted a small car with air conditioning that could hold my bicycle. After looking at Hondas and Fords, I found the Saturn. But I wasn't a big fan of Saturns back then.

Owner Story: Saturn Fan for Life

On April 18, 2006, I was traveling with my two kids (a nine year old son and seven year old), and we were hit broadside on the passenger side of the car while making a U-turn by a Ford Ranger truck traveling at least 45-50 mph. Needless to say, my 1997 SW2 that I affectionately called "Smoke" was totaled. Most importantly, my kids and I walked away with no major injuries.

Used Vehicle Review: 1996-2002 Saturn S-Series

Chris Chase from CanadianDriver.com: The second-generation S-series was offered in sedan, station wagon and coupe body styles (the second-gen coupe arrived a year later than its sedan and wagon siblings). In 1999, Saturn added a third door to the driver's side of the coupe to allow easier access to the rear seat.

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."