1996 Models

Classic Saturn Brochure Covers from 1991-99

In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers.

Remember the GM EV1 Electric Car Leased by Saturn?

SaturnFest 2009

Darryl Siry from Wired: The GM EV1 was an electric vehicle that was a technical triumph for the time. It generated passion-fueled controversy that still reverberates today. The technological innovations of the EV1 went well beyond the battery pack, inverter and AC induction motor that propelled the car without using any gasoline. The lead-acid battery pack could store only 17 kilowatt-hours for the first generation, roughly equivalent to half a gallon of gasoline. As a result, GM engineers had to do everything they could to reduce the weight and aerodynamic drag of the car to achieve a workable range.

Used Vehicle Review: 1996-2002 Saturn S-Series

Chris Chase from CanadianDriver.com: The second-generation S-series was offered in sedan, station wagon and coupe body styles (the second-gen coupe arrived a year later than its sedan and wagon siblings). In 1999, Saturn added a third door to the driver's side of the coupe to allow easier access to the rear seat.

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."