In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers.
Darryl Siry from Wired: The GM EV1 was an electric vehicle that was a technical triumph for the time. It generated passion-fueled controversy that still reverberates today. The technological innovations of the EV1 went well beyond the battery pack, inverter and AC induction motor that propelled the car without using any gasoline. The lead-acid battery pack could store only 17 kilowatt-hours for the first generation, roughly equivalent to half a gallon of gasoline. As a result, GM engineers had to do everything they could to reduce the weight and aerodynamic drag of the car to achieve a workable range.
Chris Chase from CanadianDriver.com: The second-generation S-series was offered in sedan, station wagon and coupe body styles (the second-gen coupe arrived a year later than its sedan and wagon siblings). In 1999, Saturn added a third door to the driver's side of the coupe to allow easier access to the rear seat.
Random Article from the SaturnFans.com Archives
Saturn has been busy posting a growing collection of "vintage" Saturn pictures dating back to the late 1980s and early 1990s over on their ImSaturn website. Included in the album are classic S-Series advertising and plant photos, like this picture of the first Saturn ever built: a medium red 1991 SL2.