The mysterious Saturn SL3 is the loch ness monster of the Saturn world. Some have witnessed proof of its existence, but only a few have seen it and I'm not aware of any photos of the vehicle. I've been told that if you can imagine a first-generation SL2 sedan with a SC2 grafted on the front-end, you'd have a good picture in your head of the SL3. Significantly, it was powered by an 2.5L 30-valve inline six-cylinder powerplant (five valves per cylinder!) that reportedly produced around 250 hp.
In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers.
Ben Wojdyla from Jalopnik by way of the Maryland Gazette: Jill Bell noticed a scratched spot in a dent on the hood of her 1993 Saturn and decided to cover it with nail polish before the onset of winter caused it to rust and spread. When it held up to the elements, Jill, an avid quilter, wondered why she couldn't cover the entire car in a quilt inspired paint job of the same stuff.
Back in the early 1990's Saturn was still building out its retail network and when new stores opened, they often ran advertisements like the one above in local area newspapers. This particular ad was printed inside the pages of a newspaper in New Jersey on June 25, 1993 to announce the opening of Saturn of Toms River.
Back in the early days, Saturn was a bit of a phenomenon. As a new brand on the automotive landscape with a new way of doing business, folks came from miles around to check out their relatively unknown lineup of Tennessee-built plastic-bodied small cars. The trouble was that after kicking the tires and taking one for a spin around the block, customers usually wanted to buy one.
This folksy Saturn newspaper advertisement was one of many used to promote Saturn's newly expanded 1993 model year lineup of S-Series vehicles. The ad featured many of Saturn's classic advertising elements from that time period, including a catchy headline, a prominent photo, and a few clever sentences written to make the reader feel right at home with Saturn. "Left to their own devices, they've been known to multiply," read the main heading of the text.
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