In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers.
This August 17, 1992 issue of Business Week recognized Saturn as a rare success for General Motors. "As foreign rivals continue to flood the market with new models, Saturn is meeting them head on," wrote the magazine. "Almost overnight, Saturn has become the highest-quality American-made brand, with as few defects as Hondas and Nissans."
It's hard to believe that it was more than 15 years ago when MotorWeek compared what host John Davis described as "a new class of subcompacts called econo-sports." Television's automotive magazine compared the '92 Saturn SC coupe to the Hyundai Scoupe, Toyota Paseo, Geo Storm, and Nissan NX1600.
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Breaking News: Saturn to be Spun Off from General Motors, Brand to Return to Its Roots as a Different Kind of Car Company
Hot on the heels of Rick Wagoner's announcement yesterday evening that Saturn faces an uncertain future at General Motors, comes news that plans have already been set in motion to separate the import-fighting brand from the faltering auto giant. The resulting entity will be a new, independent car company that's able to source cars from other automakers built to Saturn's specifications.